kontoor brands expands lifestyle apparel offerings under wrangler and lee brands

Kontoor Brands, Inc. is a global lifestyle apparel company that has recently received a positive rating from UBS.

Kontoor Brands is well-known for its design, manufacturing, sourcing, selling, and licensing of clothing, footwear, and accessories. The company operates through three segments: Wrangler, Lee, and Others. The Wrangler segment includes various sub-brands and collections such as 20X, Aura from the Women at Wrangler, and Cowboy Cut. The Lee segment offers a wide range of jeans, pants, shirts, shorts, and jackets for both adults and children, with notable collections like Lee101 and Riders by Lee Indigo. The Others segment involves the sale and licensing of Rock & Republic and other proprietary brands, as well as private label clothing.

Kontoor Brands utilizes multiple distribution channels, including U.S. wholesale, non-U.S. wholesale, and direct-to-consumer sales, which strategically positions them in the competitive apparel market.

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