Unicommerce eSolutions experienced a nearly 5% increase in its shares on December 5 due to a strategic partnership with Hummel, a sportswear brand based in Denmark. The goal of this collaboration is to streamline e-commerce operations and enhance the post-purchase experience for customers in India.

Soumava Naskar, the Managing Director of Hummel India, emphasized that this partnership will improve operational efficiency and expand the availability of their exclusive sportswear range, with a focus on a younger, tech-savvy audience.

At 11:30 AM, Unicommerce's stock was trading up 3% at Rs 193. However, Unicommerce's stock has declined by 8% year-to-date, which is lower than the 12% gain of the Nifty 50 index during the same period.