Donald Trump's cryptocurrency venture, World Liberty Financial, faced significant challenges as sales fell short of its target by 93%, leading to a lack of investor confidence.

Despite promotional efforts from Trump and his family, the project struggled to gain traction. However, a turning point occurred when Justin Sun, a prominent figure in the cryptocurrency space, announced a $30 million investment in World Liberty tokens. This infusion of capital allowed the project to surpass its minimum funding threshold, potentially securing at least $15 million for the Trump family, as stated in the project's financial documentation.

Sun's involvement, known for his high-profile investments and influence in the crypto market, has revitalized interest in the project, indicating a significant shift in its financial outlook.