A satirical fashion trend has emerged in Zurich that combines humor with criticism of the financial sector.
An online store called "Plakativ" is selling a cap featuring the logo of Credit Suisse, a bank that has faced challenges in recent years. The cap, which says "Credit Suisse Risk Management 2022," has become popular among those in financial circles. Some people find the design funny and satirical, while others see it as inappropriate.
The creators of the cap, Dino Reichmuth, Joël Wyss, and Lars Kienle, have tapped into a cultural moment where people want to express their frustrations with the financial industry. The cap allows wearers to convey their displeasure in a lighthearted way. The cap has been in high demand since its launch, with sales reaching four-digit numbers monthly. However, the manufacturer has struggled to keep up with production, causing delays.
The cap's design, which mimics the logo of Credit Suisse, has received both admiration and criticism. Despite the mixed reactions, the creators believe the cap's appeal and relevance in today's financial landscape are evident. Plakativ, the online store selling the cap, also serves as a platform for local artists to showcase their work. The founders actively seek out artists whose creations reflect contemporary issues, such as the financial crisis. The CS cap is an example of how art can intersect with social commentary.
As the holiday season approaches, Plakativ expects the cap to continue to sell well. The cap stands out as a bold statement piece that captures the frustrations of many while offering humor. It reminds us of the power of art and fashion to provoke thought and conversation.