Bluesky, a social media platform that emerged from a Twitter incubator, has experienced significant growth in user engagement, reaching 24 million users.
This growth occurred after the US election, when many users sought alternatives to existing platforms due to changes at Twitter.
Bluesky aims to scale while maintaining a user-centric experience and avoiding the degradation of user experience in favor of monetization through advertisements.
The company plans to explore subscription models as a primary revenue source, offering enhanced features without compromising the platform's integrity.
However, the rapid increase in users has delayed the rollout of these premium subscription features.
Balancing user experience with revenue generation is a critical focus for Bluesky, and the company has expanded its content moderation team and implemented user customization features to support its growing user base.
Despite facing competition from other social media platforms, Bluesky differentiates itself through its decentralized nature and focus on user empowerment.
As the platform continues to grow, its commitment to a user-friendly experience and sustainable revenue models will be crucial for long-term viability and success.