VPBank has partnered with CleverTap, a customer engagement platform, to enhance customer engagement in Vietnam's banking sector.
The collaboration aims to provide VPBank with deeper insights into customer behavior and aspirations, enabling the bank to deliver personalized experiences at scale.
By leveraging advanced AI and machine learning capabilities, VPBank seeks to improve customer engagement, conversion rates, and retention while maintaining cost efficiency.
This partnership is seen as a pivotal step for VPBank in achieving its strategic goal of positioning itself among the top financial institutions in Vietnam.
The integration of CleverTap's AI/ML-powered capabilities will allow VPBank to create highly targeted marketing campaigns based on real-time customer segmentation.
This approach is designed to connect with customers more effectively and deliver relevant offers and services tailored to individual needs.
The partnership between VPBank and CleverTap is expected to set new standards in customer engagement and solidify VPBank's reputation in the competitive financial market.