VPBank, one of Vietnam's largest private banks, has partnered with CleverTap, a leading customer engagement platform, to enhance customer experience and deliver personalized experiences at scale.
The collaboration aims to deepen the understanding of customer aspirations and drive higher conversions through real-time segmentation.
CleverTap's AI-powered suite, Clever.AI, will enable VPBank to hyper-personalize customer engagement and target high-intent users with contextual offerings.
This partnership is expected to improve customer retention and engagement while maintaining cost efficiency.
The collaboration comes at a pivotal time for Vietnam's banking sector, and both VPBank and CleverTap are well-positioned to lead the charge in transforming the banking experience in Vietnam.