Hindustan Unilever's CEO Rohit Jawa stressed the importance of upholding quality and brand strength in the face of difficult urban market conditions.
During the CNBC-TV18 Global Leadership Summit, Jawa acknowledged the impact of inflation and reduced consumer spending on earnings in the FMCG sector.
He highlighted a shift in focus from rural to urban markets and noted a recent increase in rural demand.
Jawa urged the company to stay committed to its strategy, emphasizing the need to continue developing the market industry for the future.
He also mentioned that similar economic challenges observed in other markets are now being seen in India.