Booking Holdings Inc., a major player in the online travel sector, has received a Buy recommendation from UBS. The company offers a wide range of travel services, catering to a diverse clientele. These services include hotel bookings, car rentals, airline ticket sales, customized travel packages, and cruises.

Booking Holdings generates 10.9% of its net sales from the United States, while the Netherlands accounts for a significant 79.6%. The remaining 9.5% comes from other regions. This highlights the company's significant presence in the global travel industry.