UBS has given Netflix a "Buy" rating and set a price target of $1,040.
This decision was made after insights were shared at UBS' recent media and communications industry conference, where co-CEO Ted Sarandos emphasized that future price increases will be tied to increased member engagement and overall value, particularly through significant live events.
Analyst John Hodulik pointed out that Netflix had impressive viewership of NFL sports broadcasts during the Christmas holidays, surpassing other streaming services in this aspect. This strong performance highlights Netflix's growth potential and its strategic focus on providing valuable content to subscribers.