BMW AG had a successful year in 2023, with car sales making up 77% of its revenue. The company sold a total of 2,554,183 vehicles across its brands: BMW (2,252,793 units), MINI (295,358 units), and Rolls-Royce (6,032 units).

Sales financing services contributed 21.1% to the overall revenue, while motorcycle sales, primarily in the 650 cm3 to 1,200 cm3 range, accounted for 1.9% with 209,066 units sold under the BMW brand. BMW operates 31 production sites worldwide and has a diverse geographical sales distribution.

In 2023, Germany accounted for 15% of sales, followed by Europe (29.2%), China (16.1%), Asia (10.7%), and the USA (21.8%). The Americas contributed 4%, with other regions making up 3.2% of total sales. This strong performance highlights BMW's presence and strategic positioning in the luxury automotive sector.