Trivago N.V., a German online hotel search platform, is changing the travel industry by improving how travelers search for and compare accommodations.

The company operates a metasearch engine that connects users with online travel agencies, hotel chains, and independent hotels, offering a wide range of hotel information and pricing options.

Trivago focuses on personalization, allowing travelers to make informed decisions, while also providing hotel providers with access to a large audience through its websites and applications.

The company operates in three segments: the Americas, Developed Europe, and Rest of the World.

Trivago also offers marketing tools, such as the subscription-based Business Studio Pro Apps Package, to assist hotel partners in promoting their offerings and driving traffic to their listings.