Kaivalya Vohra, one of the founders of Zepto, a quick commerce platform, is gaining attention for the company"s aggressive expansion in the grocery delivery sector.

Zepto, which was launched in 2021 during the COVID-19 pandemic, is reportedly spending Rs 250 crore per month to improve its competitive advantage. The Mumbai-based company is offering significant salary increases to attract talent from rival companies and making substantial investments in digital and performance marketing.

As part of its strategy, Zepto is also providing substantial discounts to attract new customers, positioning itself as a strong player in the quick commerce market. Vohra, along with CEO Aadit Palicha, is leading this ambitious growth strategy, which has resulted in the rapid scaling of operations in a highly competitive market.