Under Armour, Inc. has been given a positive rating by UBS, indicating its potential in the sports apparel market.

The company develops, markets, and distributes sports clothing, footwear, and accessories for men, women, and youth across different demographics.

Under Armour operates in four geographic segments: North America (including the United States and Canada), Europe, the Middle East, and Africa (EMEA), Asia-Pacific, and Latin America.

In North America, the company sells its products through wholesale channels and direct-to-consumer sales.

In the EMEA region, Under Armour primarily relies on wholesale customers, independent retailers, e-commerce platforms, and its own brand and factory outlet stores.

In Asia, sales are conducted through stores operated by distribution and wholesale partners, as well as online through e-commerce websites and brand-specific outlets.