Läderach, a premium chocolatier based in Glarus, Switzerland, is undergoing a brand transformation in 2024. This includes redesigned packaging and improved communication strategies to enhance the customer experience.
The company is piloting a new store concept in key international markets, aiming to attract a discerning clientele who value quality and innovation in confectionery. The new store concept is part of a broader strategy to increase customer engagement and brand loyalty.
Läderach has also launched innovative products such as Chocolate Pearls, mini pralines, and Moon Cakes to diversify its offerings and appeal to a wider audience.
The company has celebrated milestones such as welcoming its millionth visitor to its chocolate museum and opening its 200th chocolaterie worldwide.
Läderach's CEO, Johannes Läderach, recognizes the importance of international growth and plans to address production capacity challenges by launching a third production facility at its Bilten site. This investment will allow Läderach to meet growing consumer demand and maintain its competitive edge in the premium chocolate market.