on holding ag raises sales outlook amid record growth in sneaker market

On Holding AG has revised its sales forecast for the year, projecting net sales of at least 2.29 billion Swiss francs ($2.6 billion), which represents a slight increase from previous estimates.

The Swiss sneaker manufacturer, supported by tennis icon Roger Federer, is intensifying its competition against industry leaders such as Adidas AG and Nike Inc.

The company achieved a record high in net sales last quarter, with a 33% year-over-year increase at constant exchange rates, surpassing analyst predictions. This impressive growth was primarily driven by increased sales through On's own retail stores and online platforms, as stated in their recent announcement.

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