Keurig Dr Pepper Inc. has agreed to acquire Ghost Energy Drinks for a sum exceeding $1 billion, as reported by the Wall Street Journal.
The deal involves an initial cash investment of around $990 million for a 60% stake in the popular energy-drink brand known for its unique flavors, such as Sour Patch Kids and Warheads.
The acquisition is structured in a way that allows Keurig to acquire the remaining 40% of Ghost by 2028, further strengthening its position in the competitive energy drink market. This strategic move demonstrates Keurig's dedication to expanding its beverage portfolio and capitalizing on the increasing demand for innovative energy drink options.