VPBank Prime recently celebrated its third anniversary with a vibrant event called Night Music Night.
The event showcased energetic performances and conveyed a message of empowerment.
The concert began with a dynamic visual dance performance set to an original rap track called "Breakthrough from Today." This song was created specifically for the occasion and captured the spirit of VPBank Prime, encouraging young individuals to embrace their potential and strive for success despite challenges.
My My and RHYDER were among the notable artists who performed at the concert.
My My delivered a sultry performance that resonated with the audience, highlighting the importance of self-expression and individuality.
RHYDER, a Generation Z artist, captivated the audience with his engaging stage presence and relatable songs.
VPBank Prime, launched in October 2020, has quickly become a pioneering financial brand tailored for Millennials and Gen Z. The platform has attracted over 2 million members and offers a range of digitized services designed to enhance the customer experience.
VPBank Prime also engages with young people through initiatives like the Big Song Big Deal music talent search program and the Breakthrough Bus campaign.
The brand's dedication to technology and innovation, as seen in the VPBank NEO application, ensures its relevance in the ever-evolving financial landscape.
Through its dynamic events and customer-centric initiatives, VPBank Prime celebrates its achievements while paving the way for future growth and success.