Global smartphone sales saw a strong rebound in 2024, increasing by 6.2% to an estimated 1.24 billion units, following two years of decline. However, Apple experienced minimal growth, with iPhone volumes rising just 0.4%, as Android competitors gained traction in China and emerging markets. Despite this, Apple continues to lead in profitability, with an average selling price exceeding $1,000, compared to around $295 for Android devices.