JPMorganChase has launched MSFCP.org, a new initiative aimed at providing financial coaching and education to college students through integrated courses, backed by $1.9 million in funding. The program, which builds on the Money Smart Financial Coaching Program, combines one-on-one coaching with financial education to enhance academic outcomes and financial behaviors.Currently collaborating with ten institutions, including those in the City University of New York system, MSFCP.org plans to expand its reach by adding four more colleges by 2027. Early evaluations show significant improvements among participants, including increased savings, reduced debt, and higher credit scores, demonstrating the program's impact on student financial health and academic persistence.