Worldcoin, now rebranded as "World," faces EU demands to delete iris-scanning data by January 19, 2025, due to privacy violations under GDPR. The initiative, aimed at reducing identity fraud through biometric data, has sparked significant regulatory scrutiny and concerns over user consent and data security. Despite the challenges, the company maintains its vision for a digital identity network, while its native token, WLD, has seen a notable increase in value.