Carrefour SA's CEO Alexandre Bompard is planning to publicly express regret to the Brazilian government due to a controversy surrounding the company's position on the sale of South American meat in France.
This action is part of an effort to address a boycott that has arisen in Brazil as a result of the company's commitments.
French ambassador Emmanuel Lenain is said to be organizing a meeting with Brazilian Agriculture Minister Carlos Favaro to facilitate the apology and reaffirm the quality of Brazilian meat products.
The goal of this initiative is to repair relations and restore confidence in Carrefour's operations in the Brazilian market.