UBS AG has reiterated its "Buy" rating for Adidas shares, with a target price of €280. Analyst Zuzanna Pusz mentioned that the recent tax and customs searches at various Adidas locations were expected, and the company had already made a risk provision in its 2022 annual report.

As of 11:27 a.m. during the XETRA session, Adidas shares increased by 0.3% to €241.10, indicating a potential upside of 16.13% compared to the target price. The trading volume was 141,767 shares, and the stock has appreciated by 31.3% since the beginning of 2024.

Adidas is set to announce its Q4 2024 earnings and sales figures on March 5, 2025, as investors closely monitor the company's performance amidst ongoing regulatory scrutiny.