Susanne Mühlemann, the former head of communications at the Swiss National Bank (SNB), has joined the Zurich-based PR agency Lemongrass as a partner.

Experience in Crisis Communication

With her extensive experience in managing communications during crises and her strategic insight into public positioning, Mühlemann"s appointment underscores Lemongrass"s commitment to high-level strategic communication.

Background in Strategic Communication

Before her role at the SNB, Mühlemann held key positions in strategic communication at UBS Switzerland and Swiss International Airlines, where she played a crucial role in shaping communication strategies during periods of change and uncertainty.

Expertise in Media Relations

Her background in business journalism and her ability to navigate media relations will be valuable assets in her new role at Lemongrass, where she will focus on advising companies and individuals on public positioning and reputation management.

Focus on Crisis Communication

Mühlemann"s expertise in crisis communication will be a key focus of her work at Lemongrass, as she develops strategies to address immediate challenges and build long-term resilience for clients.

Guiding Clients through Challenges

Her experience at the SNB, dealing with public scrutiny and the complexities of monetary policy, positions her well to guide clients through similar challenges.

Expansion of Service Offerings

With Mühlemann on board, Lemongrass is well-positioned to expand its service offerings and enhance its reputation as a leader in strategic communication.