UBS AG has given Adidas shares a "Buy" rating and set a target price of 280 euros. Analyst Zuzanna Pusz mentioned that tax and customs searches at various Adidas locations were expected, and the company had already mentioned a risk provision in its 2022 annual report.

Adidas shares on XETRA trading increased by 0.4 percent, indicating a potential upside of 16.09 percent based on the target price. The trading volume for the day was 142,085 shares, and the stock has appreciated by 31.4 percent since the beginning of 2024.

Adidas is scheduled to announce its Q4 2024 quarterly results on March 5, 2025, which investors are eagerly awaiting for more insights into the company's performance amidst ongoing regulatory scrutiny.