Meta Platforms, Inc., a prominent player in the online social networking services industry, has received a Buy rating from UBS.

The company's primary sources of revenue, accounting for approximately 98.6% of its total revenue, are its social networking, messaging, and photo and video sharing platforms. These platforms, which include Facebook, Instagram, Messenger, Threads, and WhatsApp, boast an impressive 3.98 billion monthly active users as of 2023.

Advertising is the main driver of Meta's revenue, contributing to 97.5% of its net sales. Additionally, the company generates a smaller portion of its revenue, around 1.4%, from the sale of virtual and augmented reality products such as Meta Quest headsets and Facebook Portal devices.

In terms of geographical distribution, Meta's sales are divided with 39.2% coming from the United States and Canada, 26.8% from the Asia-Pacific region, 23.1% from Europe, and 10.9% from other markets.