The competitive nature of the Rürup market is evident in the shift towards brokers recognizing the value of diverse offerings that cater to the unique needs of self-employed individuals and high earners.
The index-linked pension insurance segment has remained stable, with Allianz leading at 32.1 percent, followed by Volkswohl Bund at 26.8 percent and Stuttgarter at 16.1 percent. This stability suggests that brokers prefer providers that offer products linked to market performance, allowing clients to benefit from potential growth while managing risk. The popularity of index-linked products reflects a broader trend in retirement planning, where consumers seek a balance between security and growth potential.
As brokers navigate this landscape, the emphasis on innovative products that align with market trends will be crucial for meeting client expectations and ensuring long-term financial success.
In the retirement provision sector, Allianz maintains dominance in occupational pension schemes with 26.3 percent of brokers relying on the insurance giant. Alte Leipziger holds second place with 10 percent of broker mentions, followed by Canada Life with 9.2 percent. This preference for well-known and trusted providers highlights the importance of brand reputation and reliability in the retirement provision market.
In traditional life insurance, Allianz leads with 30.7 percent of broker mentions, followed by Alte Leipziger and Volkswohl Bund with 10.7 percent each. These three companies account for over half of the responses, indicating a strong preference for established players in this segment. Brokers play a critical role in influencing consumer choices in traditional life insurance, prioritizing providers that offer strong financial backing and a diverse range of products.
In the single-premium life insurance market, Allianz and Canada Life lead with 25.9 percent and 13.4 percent of broker mentions, respectively. LV 1871 drops to fourth place behind Helvetia, reflecting the dynamic nature of the market. Brokers evaluate options based on performance and client needs, considering factors such as product flexibility, pricing, and provider reputation.
In the fund annuity segment, Alte Leipziger, LV 1871, and Volkswohl Bund occupy the top spots with 12.1 percent, 11 percent, and 10 percent of mentions, respectively. This shift indicates a growing preference for providers that offer innovative solutions and competitive returns. Providers must demonstrate adaptability to gain a competitive edge as brokers align their offerings with client expectations.
In the Riester pension market, WWK leads with 37.5 percent of broker mentions, followed by Allianz and Continentale with 13.5 percent each. The stability in the Riester segment reflects the ongoing demand for reliable pension products that cater to consumers seeking government-supported retirement solutions.
In the Rürup pension market, Alte Leipziger has risen to the forefront with 14 percent of mentions, followed by LV 1871 and Canada Life at 11.6 percent and 11 percent, respectively. Allianz has dropped to fourth place in this market.