CMC Markets has experienced significant growth in Australia, surpassing its earnings from the United Kingdom for the first time.
This success can be attributed to its strategic partnership with the Australia and New Zealand Banking Group (ANZ), which resulted in a significant increase in its client base and revenue.
On the other hand, IG Group has seen a decline in its Australian revenue. However, IG Group continues to dominate the UK market and generates the majority of its business from this region.
The US market is the second-largest contributor to IG's revenue, followed by the EU and Singapore. Revenue from Singapore has proven to be particularly lucrative for IG, with each trader in the region generating a high average revenue for the broker.
In terms of average revenue per client, CMC Markets outperforms its London-listed rivals, including Plus500 and IG. Plus500 has faced challenges in maintaining its revenue levels, particularly in Australia.
The geographical distribution of revenue among these brokers reveals insights into market dynamics, with Plus500's major market being the European Economic Area (EEA) and IG Group's strong performance in the UK, US, and EU markets. As the online trading landscape evolves, competition among brokers in the EMEA region and beyond is expected to intensify. CMC Markets' successes in Australia and its strategic partnerships may serve as a blueprint for other brokers looking to expand their market presence.