Bulgari's CEO, Jean-Christophe Babin, is optimistic about the recovery of China's luxury market in the next two years. He believes that the country's economic recovery will contribute to this potential rebound.

The changing dynamics in consumer behavior have led luxury brands to adapt to the challenges posed by the current economic climate. Physical stores have experienced a significant decline in sales compared to online channels, which have proven to be more effective in reaching a wider customer base, including those in smaller cities.

This strategic shift towards online sales channels highlights the need for retailers to maintain their market presence in response to changing consumer preferences. By focusing on online channels, luxury brands can better cater to the evolving needs and preferences of their customers.