Zeekr, an electric vehicle brand under the Geely umbrella, is set to acquire a 51% stake in Lynk & Co, another brand within the Geely portfolio. This move aims to streamline operations and reduce competition between the two brands.
Geely, the parent company, is focusing on enhancing operational efficiency and reducing costs across its portfolio. The integration of Zeekr and Lynk is expected to improve profitability by eliminating redundant investments in R&D and sales. Zeekr will lead innovation within Geely Holding, and the consolidation is projected to reduce R&D costs and expand market reach.
Zeekr has been experiencing faster growth than Lynk, and the integration is seen as a crucial step towards Geely's goal of becoming one of the top ten automakers globally. The acquisition reflects Geely's strategic vision for the future of mobility and its commitment to the electric vehicle sector.
The acquisition of Lynk & Co by Zeekr represents Geely's efforts to streamline operations, enhance profitability, and position itself as a leader in the electric vehicle market.