Warner Bros. Discovery Inc. is launching its Max streaming service in Asia this week, taking a different approach compared to competitors like Netflix Inc. and Walt Disney Co.

Rather than investing heavily in local content, Warner Bros. is relying on its extensive collection of popular Hollywood films and TV series, including well-known franchises like Harry Potter and Friends, to attract viewers in the region.

This unique strategy allows Warner Bros. to partner with local platforms, efficiently build subscriber loyalty, and expand its audience base without incurring significant initial costs.

This move is a significant milestone for the New York-based media giant as it aims to establish a strong presence in the competitive Asian streaming market.