Burberry Group plc remains a prominent player in the luxury market, with a neutral recommendation from UBS. The company specializes in high-end clothing and accessories, with retail distribution accounting for a significant portion of its sales.

As of March 2024, Burberry operates 455 stores, including directly-owned, concession, franchised, and other outlets. Accessories are the top-selling category at 36.3%, followed by men's wear at 29.6%, women's wear at 29%, and children's wear at 5.1%.

Geographically, the brand's sales are diversified, with a significant portion coming from Europe-Middle East-India-Africa, Asia-Pacific, and the Americas. This distribution strategy showcases Burberry's strong presence in key global markets, positioning it well within the competitive luxury sector.