VPBank is focused on improving customer engagement through various spending-based programs.
VPBank offers two refund programs to incentivize customer spending and increase transaction volumes. The first program provides a refund of 2024 VND for the first 200,000 transactions each month. The second program offers a refund of 450 VND for the first 400,000 customers who make overseas expenses at POS devices.
The VPBank NEO platform's Deal Box feature is a popular tool that allows customers to find suitable offers based on their spending habits and preferences. With over 300 existing offers available for different credit card types, the platform optimizes promotions based on product categories and individual customer needs.
VPBank, in collaboration with Mastercard, offers exclusive dining experiences at Michelin-starred restaurants with discounts of up to 50%. This promotion is particularly appealing for customers dining at high-end establishments, as it allows them to save significantly on their bills. To take advantage of these dining offers, customers need to make reservations at least one day in advance by contacting a dedicated hotline or emailing the bank.
VPBank's promotional offerings extend beyond dining and include exclusive deals at duty-free stores in several Asian countries. Customers can enjoy various discounts, such as a CNY 100 discount at K11 Shopping Center in Shanghai or a THB 400 discount at Central Department Store in Thailand. From October 15, 2023, to January 15, 2024, customers spending over 10,000,000 VND per month in sectors such as supermarkets, food, tourism, and insurance with their Diamond World/Diamond World Lady cards will receive a complimentary Priority Pick-up-and-Bring Service Package for international flights, valued at 1,800,000 VND.
VPBank encourages customers to link their credit cards with contactless payment options like Apple Pay, Samsung Pay, Google Pay, Garmin Pay, and VPPay. This integration not only facilitates seamless transactions but also offers cashback rewards for spending at various restaurants and convenience stores. Cashback offers include 20,000 VND for bills of 60,000 VND or more at select coffee shops, 100,000 VND for bills of 500,000 VND or more at popular retail outlets, and 50,000 VND for bills of 300,000 VND or more at well-known dining establishments.
VPBank's diverse range of promotional programs for credit card holders aims to provide value and enhance the overall customer experience in various sectors, including dining, shopping, travel, and entertainment. The bank's marketing strategies, such as the promotional programs for the iPhone 15 series, have been successful in capturing consumer interest and driving sales. VPBank continues to innovate and adapt to customer needs to remain a leader in the competitive financial services market.