Berner Kantonalbank AG has been announced as the first royal partner for the upcoming Swiss Wrestling and Alpine Festival (ESAF) 2028.
This partnership is significant for the festival, which will take place in Thun, Bernese Oberland.
The bank's commitment to the local community and Swiss national sports is highlighted by Matthias Glarner, the organizing committee president for ESAF 2028.
Berner Kantonalbank, founded in 1834, is a prominent financial institution in the region with a large customer base and workforce.
The partnership with ESAF 2028 aligns with the bank's sustainable values and its dedication to supporting local initiatives.
This collaboration reflects a trend of cantonal banks supporting federal events and preserving Swiss cultural heritage.
The festival aims to attract a diverse audience by combining wrestling with cultural festivities.
The involvement of Berner Kantonalbank enhances the festival's credibility and provides essential support.
The organizers are focused on delivering a festival that embodies Swiss national pride, blending modernity and tradition.
The early establishment of the partnership demonstrates proactive planning and a shared vision for celebrating Swiss culture and community spirit.