L'Oréal, the world's leading cosmetics group, has been given a neutral rating by UBS. The company generates its revenue from a diverse range of products, with skin care products accounting for the largest portion of sales at 39.9%. Make-up follows at 19.7%, hair care at 15.4%, fragrances at 12.6%, hair color products at 8.3%, and other categories at 4.1%.
L'Oréal's product offerings are divided into consumer cosmetics (36.9%), luxury cosmetics (36.2%), active cosmetics (15.6%), and professional products (11.3%). Key brands include L'Oréal Paris, Lancôme, La Roche-Posay, and Kérastase. The company sells its products through various channels, such as supermarkets, selective distribution, hair salons, and pharmacies.
By the end of 2023, L'Oréal plans to have 37 production sites worldwide, with sales distributed across Europe (31.6%), North America (27%), North Asia (25.9%), Asia-Pacific-Middle East-Africa (8.4%), and Latin America (7.1%).