The Solana layer-2 network, Sonic, plans to distribute SONIC tokens to TikTok users in an effort to attract them to its gaming ecosystem.
The SonicX game, designed specifically for TikTok, allows users to engage with social media features while participating in blockchain-based gaming.
This approach is similar to the integration of mini-games into Telegram by developers of The Open Network.
SonicX has already gained 2 million users by offering a streamlined onboarding process without the need for external wallets or gas fees.
By leveraging TikTok's large user base, Sonic aims to introduce more people to decentralized finance and gaming.
Retaining users after the initial airdrop is a challenge faced by Sonic and other projects.
Historical data shows that social media-native games like Hamster Kombat and Notcoin saw a significant decrease in user activity after their respective token airdrops.
Major exchanges like Binance and Gate have also observed a similar trend, suggesting that the initial excitement of airdrops may not lead to sustained user engagement.
In addition to user retention challenges, the crypto industry is also concerned about security.
Hyperliquid Labs, the team behind the HYPE token, faced scrutiny after a whale sold 1 million tokens amid speculation of North Korean hackers infiltrating their layer-1 protocol.
Hyperliquid Labs denied these claims and assured users that no vulnerabilities have been found and their funds are secure.
The involvement of North Korean hackers in the crypto space is a pressing issue, with reports suggesting they have stolen nearly $2 billion from various protocols this year.
Robust security protocols are crucial to protect against potential attacks.
The integration of social media and cryptocurrency presents significant growth opportunities.
Platforms like TikTok and Telegram already have millions of users, providing a vast audience that can be converted into active participants in the crypto space.
However, the long-term success of these initiatives depends on developers' ability to create engaging and sustainable experiences that keep users interested.
Learning from past experiences and adapting strategies will be essential in this evolving industry.