Salesforce Acquires Data Management Startup Zoomin for 344 Million Dollars

Salesforce Inc. has purchased Zoomin Software Ltd., a data management startup, for $344 million. This acquisition demonstrates Salesforce's evolving strategy in dealmaking and their commitment to enhancing their data management capabilities through strategic investments in innovative technology firms.

The acquisition price for the outstanding shares of Zoomin was disclosed in a recent filing, and Salesforce had previously invested in Zoomin and held less than 10% of the company's outstanding shares.

The terms of the deal were initially undisclosed when it was first reported by Bloomberg Terminal in September.

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