mattel recalls wicked dolls after misprinted packaging links to adult website

Mattel's "Wicked" dolls have been recalled due to a packaging error that directed consumers to an inappropriate website.

The Recall

Major retailers such as Target, Walmart, and Amazon have removed the dolls from their online platforms. Mattel has acknowledged the error and advised parents to discard the misprinted packaging or obscure the inappropriate link.

Retailers' Response

Best Buy, Barnes & Noble, Macy's, Kohl's, and DSW have also pulled the dolls from their shelves.

Financial Implications

The financial implications for Mattel could be substantial, and analysts are speculating on the potential impact on revenue.

Reseller Market

The misprint has inadvertently created a market for resellers, with prices for the misprinted dolls surging on platforms like eBay and Facebook Marketplace.

Impact on Retail Landscape

The incident raises questions about the overall impact on the retail landscape and serves as a reminder of the complexities involved in product launches. The retail industry will be closely monitoring how Mattel handles this situation.

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