Under Armour has been given a "Buy" rating by UBS, with a price target of $16 for the stock. Analyst Jay Sole believes that the company's sales growth will be driven by significant innovations in 2025, which could positively impact investor sentiment.

Sole praised Under Armour's strong plans during the company's first investor day since 2018 and sees substantial upside potential for the stock, which is currently trading at around $8.30. The outlook suggests that upcoming developments could improve the company's market position and attract more investor interest.