Neobanks have emerged as the leaders in customer satisfaction within Switzerland's retail banking sector, with Neon topping the list, followed by Yuh and Zak.
Traditional banks such as Raiffeisen, Zürcher Kantonalbank, and Revolut also made the ranking.
The ranking also revealed a gender preference trend, with men favoring neobanks and women showing a preference for traditional banks.
Interestingly, younger individuals aged 18 to 29 still consider traditional banks for account openings, suggesting that traditional banking institutions continue to appeal to this demographic.