Rory Tobin has been appointed by UBS Asset Management as a senior advisor to strengthen its capabilities in ETFs and indexing, with the goal of solidifying its position among the top five ETF providers in the EMEA region.

Tobin, who has 35 years of industry experience, previously led the ETF business at State Street Global Advisors and held senior roles at Barclays and BlackRock, including co-CEO of the global iShares business.

Tobin will report directly to Aleksandar Ivanovic, president of UBS Asset Management, and will work closely with the Asset Management team to drive the firm"s expansion in key global markets.

UBS has become a leading index provider in Europe and a significant player in the ETF market following the acquisition of Credit Suisse, positioning itself to meet increasing client demand with tailored solutions.