Affirm Holdings Inc. is expanding its fast-credit options to the UK, demonstrating its commitment to entering international markets.
The company has already hired 30 employees in the country to support this initiative and plans to further expand its workforce with additional hires focused on commercial support, compliance, and regulatory relations, according to CEO Max Levchin.
This move reflects Affirm's strategy to explore new growth opportunities beyond its traditional markets, as it aims to establish a presence in the competitive UK financial landscape.
The expansion aligns with the company's broader objectives of improving its service offerings and reaching a wider customer base.