UBS has given Netflix a "Buy" rating and set a price target of $1,040. This decision was made based on insights shared by co-chief executive Ted Sarandos during UBS' recent media and communications industry conference.

Sarandos mentioned that future price increases for the streaming service will be tied to improved user engagement and overall value, which will be supported by significant live events.

Analyst John Hodulik pointed out the strong viewership of NFL broadcasts over the Christmas holidays, highlighting that Netflix performed better than other streaming platforms during this peak viewing period. This trend demonstrates Netflix's potential for growth and its strategic focus on delivering valuable content to its subscribers.