Schaffhauser Kantonalbank CEO Discusses Growth and Unique Market Position

Schaffhauser Kantonalbank's CEO, Alain Schmid, recently announced that the bank's balance sheet total stood at CHF 9.6 billion as of June 30, 2024.

The bank, which operates under public law, serves the extended economic area of Schaffhausen. It is known for being a small, friendly universal bank with a strong focus on real estate and investment expertise. To enhance its advertising strategy, the bank is utilizing precise geolocation data and actively querying device properties for identification. This approach aims to improve personalized advertising and content delivery, as well as measure the effectiveness of advertising efforts.

The bank is committed to ongoing target group research and the development of tailored services to better meet the needs of its clientele.

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