Karnataka Chief Minister Siddaramaiah has launched the Nandini brand milk products in the Delhi-NCR market. The pricing strategy is competitive, with rates slightly lower than established competitors such as Mother Dairy and Amul.
The aim is to establish a presence in the region and leverage the state's surplus milk production. KMF, in collaboration with Mandya Milk Union, plans to market a surplus of 3-4 lakh litres of milk per day in the Delhi-NCR area. This initiative is part of a broader strategy to enhance the availability of Nandini products in a competitive market.