JioStar, a company formed through the merger of Reliance Industries Ltd.'s media division and Walt Disney Co.'s local operations, is set to make a significant impact on India's entertainment market, which is valued at $28 billion.

The company aims to challenge the dominance of established players like Netflix Inc. and Amazon.com Inc. by offering cost-effective options that cater to the Indian audience. As competition intensifies in the streaming sector, JioStar's strategic positioning has the potential to reshape the industry and attract a diverse range of viewers.

This initiative reflects the increasing demand for localized content and affordable streaming choices in a rapidly evolving digital entertainment landscape.