Crypto.com has extended its partnership with Formula 1 until 2030, solidifying its position as the official crypto sponsor and NFT partner of the motorsport.
This collaboration aligns with Formula 1's growth and aims to promote blockchain technology and cryptocurrency adoption globally.
The partnership includes continued sponsorship of the Miami Grand Prix and has resulted in significant user base growth for Crypto.com.
The audience of Formula 1, which is predominantly younger and tech-savvy, provides an ideal platform for Crypto.com to engage with potential users and foster greater acceptance of cryptocurrency.
Both Crypto.com and Formula 1 recognize the potential of blockchain technology to revolutionize various sectors, including sports. The partnership focuses on advancing blockchain integration within Formula 1 to enhance the fan experience and promote the use of cryptocurrency in everyday transactions.
This strategic vision positions Crypto.com as a leader in the digital finance revolution and aims to shape public perception and acceptance of digital assets.