Peloton has launched a new app called Strength+ to cater to the increasing demand for strength training.
The app is designed specifically for gym use and aims to provide a tailored experience for users who prefer working out in a gym environment.
It offers customizable workouts, structured training programs, and instructional clips to help users navigate the gym and improve their fitness.
The app integrates seamlessly with users' existing routines, allowing them to listen to their own music or podcasts during workouts.
Peloton's entry into the strength training space reflects the growing recognition of its importance for overall health and wellness, particularly for women aged 30 to 50.
The company's focus on creating a supportive and effective gym experience aligns with the desire among consumers to prioritize their health and fitness.