Adidas has received a Buy recommendation from UBS, with a price target of €280. The company's management recently met with UBS and shared insights that indicate significant growth potential for Adidas in North America, particularly in the fourth quarter and beyond.

Adidas has revised its operating profit forecast for 2024, now expecting to reach €1.2 billion, which is an increase from the previous estimate of approximately €1 billion. This positive outlook reflects Adidas's strategic initiatives and market positioning as it aims to improve its performance in key regions.