Netflix has been given a "Buy" rating by UBS, with a price target of $1,040. The decision was made based on insights shared by co-chief executive Ted Sarandos at a recent media and communications industry conference.
Sarandos emphasized that future price increases will be tied to member engagement and overall value, particularly through live events. Analyst John Hodulik pointed out that Netflix had impressive viewer numbers for NFL broadcasts over the Christmas holidays, surpassing other streaming services. This highlights Netflix's potential for growth and its focus on delivering valuable content to subscribers.